The Core of Digital Strategies
People today work, study and build relationships online. By meeting people where they are, digital strategies help your ministry win, build and send by expanding your reach, maximizing your resources and doing so in a sustainable way.
We’ve designed each learning element to help you understand the core of digital strategies — starting with Content Strategy essentials — and to build your skills and increase your confidence in implementing these strategies within your ministry context.
The Essentials
Content Strategy Framework
By cycling through Audience, Goal, Content, Distribution and Analysis — the components of our Content Strategy Framework — you can ensure that your digital presence is not just a broadcast but a relational bridge that helps your audience take their next step toward Jesus.
Explore each component of the framework, where you’ll discover more foundational resources to help you journey alongside people with greater effectiveness.
Overview: The Content Strategy Framework
This lesson explains the foundation of digital ministry, helping you move from “broad sowing” to creating intentional, audience-centered user journeys. You’ll explore the five core components — Audience, Goal, Content, Distribution, and Analysis — and discover how they work together to guide people in their next spiritual step toward Jesus.
Audience: The Foundation
This module guides you in how to identify who you’re trying to reach and deeply understand their specific needs and spiritual starting points. By learning to build personas and user stories, you will discover how to shift your digital strategy from generic broadcasting to creating empathetic, highly personalized user journeys.
Goal: Defining the Destination
This module teaches you how to establish clear, measurable objectives to ensure your digital efforts move from aimless posting to purposeful ministry. You’ll learn how to set SMART goals and identify Key Performance Indicators (KPIs) that effectively measure your audience’s spiritual movement.
Content: The Vehicle for Connection
This module discusses how to create and curate audience-centric material that brings value to the people you’re trying to reach. You’ll learn best practices for digital messaging and discover how to structure your content to guide individuals toward their next spiritual step.
Distribution (or Sharing Methods): Meeting People Where They Are
This module guides you in how to effectively deliver your content by choosing the right digital platforms and channels based on where your audience naturally spends their time. You’ll learn how to select sharing methods for your user journey, balance organic and paid marketing approaches and create a strong follow-up plan.
Analysis: Measuring Your Results
This module teaches you how to evaluate the effectiveness of your digital efforts by treating data as the voice of your audience. You’ll learn how to uncover insights in order to refine your user journeys, adapt your strategies and increase your overall spiritual impact.
Other Courses
Building a User Journey
This course coaches you to design a user journey — a strategic digital pathway that guides individuals from a point of curiosity toward a specific spiritual goal. By following a step-by-step process, you’ll learn how to transition from simply posting content to creating intentional, audience-centered experiences.
Coming Soon: Sharpen Your Website Strategy
This course guides you step-by-step to develop your website strategy. Whether you’re building a new site or refining your current site, you’ll learn and apply the key principles for establishing an audience-centered ministry site. You’ll also learn to create (and audit) content that meets your audience’s needs and helps them move toward Jesus.
More courses coming
We are developing more courses to cover a broad range digital strategies and they will be added here. If your or your ministry have specific needs, please let us know and we will see if we can develop a course to help.
Common Digital Terms
Explore definitions for key digital strategies terms, common acronyms and organizational concepts.
FAQ
Search the list of questions that the Global Digital Strategies team hears most often, and discover the answers to those questions.