Intro to CS Framework
In a rapidly evolving global landscape where people work, study and build relationships online, Jesus’ commission to Christians to “go and make disciples” requires new methods and mindsets.
However, digital activity does not always equate to spiritual impact.
It’s possible to generate thousands of clicks without moving a single heart toward Jesus.
For example, have you ever seen someone share a link or post a photo or video without a caption or context? Did that leave you confused and asking, “What was the point?” or, “Why would I look at this? It’s not for me.”
You may have the best news in the world (and we do!). But if you don’t know who you’re trying to reach, the message may not meet the specific needs or desires of your audience. Or if you don’t share it where people are spending their time, people may not even hear the news. In either scenario, you spent time creating content to add to the vast amount of content that already exists. People online engage with what is relevant and clear to them.
We don’t want to add to digital noise; we want to make a spiritual impact online.
To keep ourselves from creating aimless digital content, we utilize a Content Strategy Framework. This approach centers around knowing the audience and what they need, and then journeying alongside them to help them take their next steps toward Jesus.