Why We Use the Content Strategy Framework
The Content Strategy Framework standardizes our approach around these five components. It creates a common language across the global organization, allowing a team in one region to learn from a strategy developed in another. Although the framework is standardized, it provides freedom to create contextualized digital strategies and user journeys that meet unique needs for each audience.
The CS Framework pushes us to be good stewards. In digital ministry we can be offered an overwhelming number of tools and platforms. The Content Strategy Framework acts as a filter, helping digital practitioners say no to the wrong activities, or even to good opportunities, so they can say yes to more effective strategies that advance the gospel.
The CS Framework shifts the focus from output (e.g., how much we post) to outcome (changed lives).