The 5 Components of the Content Strategy Framework

The framework consists of five integrated components: Audience, Goal, Content, Distribution and Analysis.

1. Audience: The Foundation

The Audience component is the starting point of all effective digital ministry. It involves identifying who you want to reach and understanding their needs, challenges, desires, interests and where they find themselves on their spiritual journeys. 

If you build a journey for everyone, it reaches no one.

When you try to reach everyone online with the same message, it can appear vague and irrelevant to the audience. Generic messages don’t resonate with your audience’s needs, challenges or desires.

Jesus demonstrates the audience-centered principle by speaking differently to various people. Think of how He interacted with the woman at the well (John 4) and how He spoke to Nicodemus (John 3). Jesus knew their contexts, backgrounds, desires and needs. 

To replicate this online, we must identify a target audience and spend time understanding who they are. We do this so that we can create and curate content that connects deeply with who they are. We start by answering the following questions:

• What do you already know about your audience?
• How do they express themselves?
• How do they spend their time?
• What challenges do they face? 
• What goals do they have? What do they hope for?
• What do you know about their spiritual background?