Content Strategy
Content strategy is not merely about posting on social media or maintaining a website; rather, it’s the blueprint and foundation for building audience-centered user journeys.
In the context of digital strategies, the term “user” refers to a person who interacts with your content.
A user journey is a designed pathway that helps an individual move from a point of curiosity or need toward a specific spiritual step. (We dive deeper into user journeys in another section.)
If you’ve spent much time online, some of your best digital experiences likely involved a user journey. And if you’re a digital native, you may be applying these principles without realizing it.
In an era of seemingly infinite digital options, the Content Strategy Framework focuses limited resources and builds a foundation for future initiatives. It moves ministry from “broad sowing” to intentional engagement, ensuring that we are not just adding noise to the internet, but that we are providing genuine next steps for people to discover and follow Jesus.
